All our own work
Digital technology has made photography so much easier and cheaper for the enthusiast it seems wrong to tell people that their images are unsuitable for advertising purposes. But let us ask, when you next glance through the advertising pages of glossy magazines, see if you can spot the professional photographs.
Photography involves a study of light, form, and the capture of an image at the perfect moment. A professional photograph will encapsulate the story behind the subject, whether it is the quality of an antique, the care and artistry of a chef, or the opulence of a hotel room. Within an image the viewer should almost taste the food, hear the thud of machinery, or sense tranquility through the printed page or screen.
This is what sets professional commercial photography apart, and this is what SPA Creative have spent over 30 years perfecting.
