What do you do?
This phrase is probably the most unimaginative question at a social gathering, but one that needs to be addressed prior to discussing any branding or graphic design project.
The visual stimulus provided by effective corporate design has to provoke positive recognition in the eyes of the potential customer. It not only has to be aesthetically pleasing, but every aspect should accurately reflect the core values of your company. This is the case whether you are releasing a simple flyer or going through an entire re-branding project.
It’s not only the first impression that counts. Well-designed marketing materials make them more attractive for customers to retain and return to, which means repeat business for you.