Posters and Flyers, whatever the size, need to be attention grabbing and gain the interest of their potential audience in a seconds glance. They need to attract and incite the curiosity of the viewer as a first step on a voyage of discovery. Innovation in design, layout, content, placement and materials are vital. Legal issues such as planning regulations also need to be taken into account, because the old days of simply sticking a poster up on even your own wall are long since past.