In business there is a commonly held belief that the nature of the company is reflected in the stationary it uses. If you receive a tatty business card or badly designed and laid out letterhead on cheap paper the chances are your perception of that company will be negative. Quality counts, not only in design, but in the choice of materials and printing processes. Quantity is also important; business cards don't sell when they are tucked in a store cupboard, although handing over a scrap of paper because you have run out doesn't sell either!