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Although it seems as though the Internet has taken over the advertising world, direct mail advertising does still hold a lot of sway namely because of its ability to target specific potential customers and create mailing lists of every imaginable demographic classification.
Unlike the mass generic emails that are sent daily and usually ignored, direct mail advertising offers a more personalised touch. It gives your business the opportunity to mention new products, services, and promotions to existing and potential customers. A well-planned, well-designed and implemented direct mail campaign will increase your branding potential and help you bring in new customers.